Why Do Brands Embed Google Reviews On Website?

We all the importance of Reviews and the way they’ve impacted our lives tremendously. Right! Why would they not, as around 90% of customers read the reviews before making a purchase? And if they find any negative reviews on a website, they just don’t go further. So as a brand, you need to show off a positive image of your business to your social media users.

Google Reviews are most trusted platform and they can’t just be ignored, particularly when all the small and big businesses are leveraging their power.

In this guide, we will be discussing the advantages of embed Google Reviews on the website.

About Google Reviews:

Playing a primary function in recognition management, ‘Google Reviews’ is a made from Google My Business (GMB -Page) or Google Maps.

It is known because of its various features including helping businesses getting better rankings in SEO, trust-building, and making customer experience visible.

Also, without spending a single dime, it can increase the credibility of businesses. That is why a maximum of entrepreneurs consider Google Reviews as a crucial part of their marketing strategy, but if they don’t, then they need to re-think.

Customer reviews examples

Amazing Benefits Brands Enjoy When They Embed Google Reviews On Website:

Adding Google Review Widget for your website is a win-win scenario and it may demand some time, however if achieved right, the rewards are huge. The power of these reviews are unprecedented. We have curated a list of the top three benefits of embedding Google Reviews on your website with their explanation.

1. Google Reviews = Brand Trust

Google Reviews are user-generated content(UGC) material that is the most trustworthy and reliable source of information. With the real-time experiences of customers shared after knowing about a product or service, these reviews really impact the buying decision of customers.

Being extremely authentic, these online reviews are trusted by about 90% of customers. While 72% of customers say that they only trust a local brand after reading the reviews. This transparency makes Google Reviews act as a savior for the clients.

Read More – Embed Google Review Widget For WordPress

2. Boost SEO + Rankings

Great Reviews is equal to More Clicks!

Do you believe that Google Reviews help in search engine optimization (SEO) and Rankings? Yes, it does! Out of such a lot of reasons affecting the Google ranking and SEO, Google Reviews is one of them. But for that, you want to manage Google Reviews on the Google My Business(GMB) account. It is a great way to differentiate yourself from competitors.

Also, In case you are not getting clicks on your website by the customers, then all of your efforts are going in vain. Therefore, click-through rates(CTR) play an vital role in reaching a better SEO ranking of your website. This can effortlessly be achieved by adding Google Reviews Widget on your website.

Read More – Embed Google Reviews Plugin on WordPress

3. Increase Sales + Conversions

When you embed google reviews on your website, the visitors automatically stay on it for an extended time. This boost can help to increase the sales and conversion rates on your website.

Read More – Google Review Widget For Squarespace Website

Final Words

In a nutshell, by adding Google Reviews on your website you can see amazing results and benefits that can take your business to new heights.

Leverage online reviews which is one of the most cost-efficient ways to build brand trust, it improves local SEO, high conversion rates, boost ROI, decrease the bounce rate, and drive leads to your business.

So now you know the amazing benefits Google reviews provides, how about extracting more benefits? And that is possible by embedding Google reviews on the website, you easily achieve this feat by using social media aggregator tool like Tagembed. You can easily find this tool in the internet and operate it like a pro. So now, over to you!

Published by daisysmith786

I’m Daisy and I’m a digital marketer & technical writer. I’m passionate about exploring and writing about innovation, technology, social media, and digital marketing trends.

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